top of page

Simplify Your Business Finances

What if the stress of bookkeeping could be a thing of the past,

a talented team partnering with you to increase your profitability your new present,

and strategic owner’s compensation and tax savings an integral part of your prosperous future?

Your financial health is our priority.

It is our joy to know each of our clients well beyond their numbers

so that, while we help ensure profits are being made, cash is flowing and

passionate and hard-working owners are being reasonably compensated - 

the financial health of their families and communities are also being transformed.

Image by Mockaroon

Our Client Transformation Invitation, Step by Step:

B+B - SmartChange-Logo updated 10_7_2021_edited.png

1. Discovery and Relationship Building

2. Historical Bookkeeping Clean-Up/Tune Up

3. System and Process Set-Up

4. Monthly Bookkeeping with Insight Reporting

5. Monthly and Quarterly Touch Points

6. Smart Money Coaching

SMARTCHANGE infographic dark blue box no text.png

• Clean and Caught Up Books

• Custom Chart of Accounts

• Financial Report Package

• Tax Filing Ready

Historical Accounting


Transform your

understanding of the

health and potential of

your business

SMARTCHANGE infographic Blue Box no text.png
  • One Time Set-up/Tune-up

  • Custom Chart of Accounts

  • Accurate Monthly Books

  • Monthly Report Package

  • Financial Health Reporting

         - Focused on 10 Target Metrics​

  • Quarterly Review Meetings

  • Year End Tax Ready Package

Monthly Bookkeeping

with Insight Reporting

Begin to tap into your business' ability to transform your life and community through

monthly insight reporting

on 10 Key Target Metrics

We are with you every step of the way.

SMARTCHANGE infographic green box no text.png
  • Direct Costs

  • Net Profit

  • Owners Compensation

  • Revenue

  • Operating Expenses

  • Debt Reduction

  • Marketing Spend

  • Staff Wages/Benefits

  • Capital/Cash on Hand

  • Community Contribution

Smart Money


Begin to tap into your business' ability to transform your life and community through

monthly insight reporting

on 10 Key Target Metrics

B+B - SmartChange-Logo updated 10_7_2021_edited.png

"Smart Change is a team of EXPERT bookkeepers and business coaches! If you need somebody to help you get started in Quickbooks, or if you want somebody to do it all for you, Smart Change has your people. They are super friendly, organized, and intuitive. Even beyond just maintaining the books, they'll recognize and identify potential problems."

- John


Who We Are

Smart Change is a unique team of Accounting Experts who have been hand selected, not only for their training and skills, but their character and genuine care for people.

We’ve been leading Small Business Transformation for over 25 years.


Ginelle Barry

CEO | Transformation Leader

Ginelle started as a Bookkeeper for her Dad’s business when she was just a teenager and has now been a Certified QuickBooks ProAdvisor for over 15 years.

Over the last two decades, she has helped over a thousand small businesses succeed with her incredibly quick bookkeeping skills, sharp yet simple financial strategies, and genuine care for the heart of the entrepreneur.

Ginelle loves to spend time with her husband of 23 years, adventuring with her children and grandchildren, and riding horses.


Danae Langston

Danae brings to our team, and your company, over a decade of private and public accounting experience. She has been a Certified QuickBooks ProAdvisor for over 10 years.

The accounting field has been Danae's career calling; she enjoys serving others by offering advice on how to keep the best set of books to enable businesses to reach their fullest potential.

Danae enjoys working on the farm she started with her husband a few years ago. Together, with their two sons, you will find them outside in the sunshine, competing in junior rodeos, or making memories with their family. 

Executive Bookkeeper

Paul Business Headshot 2.27.22.jpg

Paul Jackson

Paul is a Certified QuickBooks ProAdvisor with over 5 years of experience in Accounting and Finance, across a variety of industries.

He believes in building strong client relationships through honest communication, making sure client needs are fully met and goals can be achieved. He is meticulous in his approach to bookkeeping, while keeping a close eye on efficiency and client financial health.

He is originally from Illinois, now living in Simpsonville, SC. When he is not working, he loves spending time with his wife and 3-year-old son. Together, they enjoy keeping up with Chicago sports and exploring the area for new parks and beaches, and sampling local food or craft beer.

Executive Bookkeeper


Our Core Values

We value transformation over transaction

We are trustworthy, intentional, thorough and efficient

We value smart systems and simple strategies

We are caring, relational and easy to work with

We value the mutual satisfaction of a job well done

We are honored to partner with our client’s calling

Our nobility creates a ripple effect

bottom of page